Stay Plugged In recently announced an agreement with Coca-Cola Consolidated, the largest Coca-Cola bottler in the world. Through the partnership with Coke, Stay Plugged In will provide scholarship opportunities to high school students seeking to play competitive collegiate esports or pursuing educational opportunities that support the esports ecosystem. Over the past year, students have accepted offers to play varsity college esports through the Stay Plugged In platform. The students received nearly $12 million in scholarship support.
COKEWe are extremely excited about our partnership with Stay Plugged In. We recognize the growing popularity of esports and gaming, and this partnership provides us with a great vehicle to reach this unique consumer base. Stay Plugged In is an incredible platform that provides talented students with the resources to reach their education goals, and we are proud to support its mission.
Dan Holmes, Senior Vice President, Brand Marketing & Commercialization for Coca-Cola Consolidated
The Stay Plugged In Summer Series kicked off with its competitive six-week regular season circuit. Over the course of the season, many teams competed to grab points on each week to climb the leaderboards and secure their spot in the Summer Series Invitational presented by Coca-Cola. The Invitational is supported by Coca-Cola, where we will see the top eight teams from each game battle it out for the grand prize of $1,000 for each title. Invitational play begins on August 2nd.