Charlotte, NC — Stay Plugged In, the premier recruiting platform for college esports, is proud to announce that it has been honored with a prestigious Silver ADDY Award from the American Advertising Federation. This accolade was awarded for exceptional branded content and entertainment created for the 2023 Stay Plugged In Coca-Cola All-Stars.
The American Advertising Federation’s American Advertising Awards are renowned for recognizing the highest standards of “creative spirit of excellence in the art of advertising”. The Silver ADDY was awarded to Stay Plugged In in the category of “Branded Content and Entertainment”, celebrating the organization’s innovative approach to engage audiences through a unique campaign.
The 2023 Stay Plugged In Coca-Cola All-Stars showcased the top 40 high school Rocket League and VALORANT players, bringing together top esports commentators and watch party hosts, engaging storytelling, and a seamless integration of the Coca-Cola Consolidated brand. With over 1,000 nominations and a social media reach of over 2 million, the initiative successfully engaged students, parents, and school officials alike.
As Stay Plugged In continues to innovate and push the boundaries of branded content, this Silver ADDY Award serves as a milestone. The recognition from the American Advertising Federation demonstrates Stay Plugged In’s commitment to excellence and its role as a leader in the college esports space.
For more information about Stay Plugged In, please visit staypluggedin.com or follow Stay Plugged In on social media.
About Stay Plugged In
Charlotte-based Stay Plugged In (SPIN) is the premier recruiting platform for college esports, serving more than 400 US colleges and universities. Since 2020, Stay Plugged In has played a key role in helping thousands of students with their college search, with those students receiving more than $40 million in scholarship benefits.